The Content Machine

I talk with my students inside AI Volve Academy every single day.

And I've noticed two main patterns in creators that hurt their growth and revenue.

Creator Type 1: The Content Machine

You pump out content every single day with a mindset like a gambler:

"this next post will be the one that changes everything."

But you never think about your funnel or the money-making side of your business.

This was literally me one year ago haha.

I went super viral and nothing changed revenue wise.

It's so funny…

We start creating content to quit our jobs and have more freedom,

but then we fall into this trap of just pushing out more content because building the business side feels “scary”.

We tell ourselves "let me just get a bit larger following before starting."

But truthfully, even if your next post goes viral,

nothing changes if you don't have the backend systems.

That's what made me realize I needed to build both at the same time.

Creator Type 2: The Perfect Planner

This type of creator want everything set up perfectly before you post your first piece of content.

The perfect funnel, the perfect product, the perfect strategy.

But while you're busy planning, you're not building an audience or testing what actually works.

Personally I wasn't a “perfect planner”,

I went heads first without a plan (literally putting affiliate links that weren't even clickable)…

But I see so many creators planning out all their offers,

low, mid, and high-ticket for months without posting anything.

So here's the friendly reminder:

You will grow and evolve.

When I started, I thought I'd be teaching people how to use ChatGPT for homework.

Obviously, that didn't happen, now I'm helping creators build six-figure businesses.

My point is:

There's nothing worse than going viral with no way to make money from it.

Or spending months building the perfect product with no audience to sell it to.

So whether you're mashing out content without a plan or the "perfect planner," the best approach is doing both at the same time.

P.S. Just opened the Academy for a few more people, learn more [HERE]

-Stay awesome💪

Melvin Hagström (AI Volve)