The Content Strategy Nobody Talks About

AI Volve
July 24, 2025 • Estimated Reading Time: 3 minutes

Hey friend,

Let’s break down the content strategy that's given me millions of views and hundreds of thousands of followers.

Because it's the most common strategy that most creators never really talk about.

And it's going to sound controversial:

Don't be original.

I know how this sounds.

But truthfully, almost every content idea you come up with has been tested by someone else before.

When you do content research, you're trying to ensure your idea will perform.

“HoW dO I eNsUrE ThAt HaPpEnS?”

You use proven content to back up your idea.

Here's the core strategy I recommend when starting out:

This strategy has served me very well.

But I hated one thing about it:

The pure amount of time I wasted.

Scrolling through creators' profiles.

Getting distracted by the Instagram feed.

(AKA Ending up watching memes, cat clips, or going down some rabbit hole in the algorithm.)

That's why I built out a content research system that eliminates all this brain drain from the algorithm.

Instead of scrolling directly through Instagram, this system tracks my favorite 50 creators.

It automatically pulls all their reels.

Gives me sorting functionality so I can look through their viral video scripts and stats.

And has AI rewrite that video for me.

I have been using this for a while now and although I am biased I think it is an amazing system,

which is why I am now giving you the chance to have me build out your custom version,

trained on your competition and your content style.

-Stay awesome💪

Melvin Hagström (AI Volve)

P.S. We’ve already implemented this system for multiple creators over 100k followers and this is now also their go to way of researching.