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🟡 What It Actually Takes to Win

Yesterday I set my alarm for 5 AM.

Ambitious, I know.

I snoozed it about 9 times and woke up at 11.

Which is ironic because I wanted to talk to you about creator mindset and discipline today.

But seriously, I've been thinking a lot about why some people make it in this creator game while others don't.

Not the tactical stuff like what AI tools to use or how to optimize your hook (though that stuff matters).

I'm talking about the mindset.

The approach.

The philosophy that separates those who break through from those who stay stuck.

Let me tell you a quick story that changed everything for me.

Back when I was just starting out, posting those Minecraft clips with my terrible editing, I was obsessed with making each video "perfect."

I'd spend 5-6 hours on a single 30-second clip.

Tweaking.

Adjusting.

Overthinking.

The result? 30-40 views.

Then I came across this study about a ceramics teacher who divided his class into two groups:

Group 1 would be graded on producing a single, perfect pot.

Group 2 would be graded solely on the quantity of pots they produced.

Guess which group ended up making the highest quality pots?

Group 2. Every single time.

While Group 1 was busy theorizing about perfection,

group 2 was learning through iteration.

Each pot taught them something new.

Each failure was a lesson.

This completely changed my approach.

I stopped trying to make the "perfect" video and instead focused on volume.

Because here's the truth:

Your 50th video will automatically be better than your 5th.

Your 100th video will blow away your 50th.

Your 500th will make your 100th look amateur.

It's just how it works.

And this is why so many people never start.

They compare their potential first video to my 500th.

They see the gap and think "I'll never be that good," without realizing I was once exactly where they are.

You just haven't done it as much as I have. That's the only difference.

Alongside posting regularly and analyzing your own content,

you also want to study what's working for creators ahead of you.

In the beginning, you might feel like a bit of a copycat.

That's completely normal.

I spent months essentially copying other creators:

  • The intro style from one

  • The editing technique from another

  • The hook structure from a third

  • The music from a fourth

But over time...

These borrowed pieces start to merge with your own ideas and experiences.

And before you know it, you've developed your unique thing.

I can look at my content now and genuinely say it doesn't look like anyone else's.

But it took hundreds of videos to get here.

So if you take only one thing from this email, let it be this:

Start now. Post often. Stop overthinking.

Your first videos will suck. Mine did too.

Your 50th will be decent.

Your 100th might just change your life.

But none of that happens until you begin.

-Stay awesome💪

AI Volve

Melvin Hagström (AI Volve)