Your Bio is Dead

Your latest reel hits 1M views.

But your profile visitors?

They bounce faster than a cat on caffeine.

Here's why:

Your Instagram bio isn't just some random text.

It's literally your landing page.

And if you've ever run landing pages, you know…

The only numbers that matter are click-through and conversion rates.

Think about it...

Would you rather have:

• 1M views → 2 leads

• 100k views → 50 leads

Yep, thought so.

Let me break down the perfect bio formula:

1. The Hook (First Line)

Who you help + unique method

Example:

"I help busy dads lose 30lbs through carnivore diet"

Why? This gives the person a reason to follow.

2. The Proof (Second Line)

Why someone should trust you.

Example:

"Helped 100+ dads lose 3,000lbs"

Why? Everyone can make a claim, but few can have proof.

3. Call To Action (Third Line)

Tell them exactly what to do.

Example:

"DM 'DIET' for your custom meal plan"

Why? If it is not clear what to do, no one will take action.

By the way…

A huge tip, if you plan to work with brands is to add your email in the bio.

Don’t expect the companies to reach out via DMs.

Here is me using this exact framework👇

Because remember:

Views without conversions?

That's just vanity metrics.

But a bio that converts?

That's a business.

P.S. My Black Friday deal drops in 24 hours. 15 spots total, 3 already claimed.

-See you tomorrow💪

Melvin Hagström (AI Volve)